Is the First Community Radio Programme of Kashmir (Pesh Kadam) a True Representative of Indigenous People: A Case Study

Rabia Noor

Abstract


Purpose: The research aims to analyse the content of Pesh Kadam, which is the first and only community radio programme of Kashmir. The study also investigates if it covers the development issues faced by the local community of Awantipora (which lies in the district Pulwama of J&K). Furthermore, it also endeavors to find out if the programme adheres to the policy for content regulation and monitoring of community radio programmes set by the Government of India.

Methodology: Content analysis of the stories and segments of Pesh Kadam, aired weekly on Radio Kashmir were examined.

Findings: Pesh Kadam mostly gives space to stories of general interest rather than that of the local community which indicates that the proportion of the programmes that are tailor-made for the local audience is very small.

Originality/Value: Community radio is motivated by community well being, not commercial considerations. It can help community members, civil society and non-profit organizations to work in collaboration towards community development.

Keywords: Community development, Community radio, Pesh Kadam, Radio Kashmir

Paper Type: Research


Full Text: PDF



Creative Commons License The TRIM is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License