Dynamics of Code-Mixing: The Case of Urdu in TV

S. Mustafa Khateeb


Abstract: This paper discusses the dynamics of code-mixing of Urdu in the context of TV commercials which are relayed from Delhi Doordarshan and which are generally classified as Hindi commercials. This paper discusses various factors which make Urdu as one of the foremost choices for code mixing in TV commercials.

Key Words: Advertising, Code Mixing, Communication Strategies,Blending

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